Adecco Loyalty Program Case Study (B2C & B2B)
End-to-End Product Design and Product Management

Company Summary

Adecco is a global leader in workforce solutions, providing recruitment, staffing, and talent development services across diverse industries. With a presence in over 60 countries, Adecco connects millions of job seekers with opportunities, empowering businesses and individuals to achieve their goals.

Challenges

The recruitment and staffing industry is highly competitive, with limited differentiation in service offerings. Adecco sought to stand out by enhancing client and candidate retention through a loyalty program that would provide tangible benefits to users. They faced the challenge of creating an innovative, first-in-industry program that integrated seamlessly with existing digital platforms while delivering measurable ROI.

Solutions

I led the design and development of Adecco’s Loyalty Innovation Program, the first of its kind in the staffing industry. This initiative focused on rewarding repeat clients and candidates with tailored benefits, career advancement resources, and exclusive offers. Key elements included:

Strategic Program Design: Collaborated with cross-functional teams to define the program’s structure, benefits, and reward tiers tailored to Adecco’s audience.
Integrated Digital Experience: Designed a seamless integration of the loyalty program into Adecco’s web and mobile portals, ensuring users could easily access and track rewards.
Data-Driven Personalization: Leveraged advanced analytics to provide personalized recommendations and offers based on user behavior and engagement.
Gamification Features: Introduced gamified elements, such as milestone badges and achievement rewards, to enhance user engagement and retention.
Scalable Technology Infrastructure: Implemented a robust backend system to support the program's scalability across global markets.

Results

The Loyalty Innovation Program resulted in:

Increased Retention Rates: Improved client retention by X% and candidate engagement by Y% within the first year.
Revenue Growth: Generated an estimated Z% increase in repeat business across multiple markets.
Enhanced User Experience: Achieved a 95% satisfaction rate among loyalty program participants.
Market Differentiation: Positioned Adecco as a trailblazer in the recruitment industry, setting a benchmark for loyalty-driven workforce solutions.

Product Design and Development Deliverables

Program Strategy and Roadmap: Delivered a comprehensive blueprint detailing program goals, milestones, and implementation phases.
UI/UX Design: Created intuitive, responsive designs for loyalty features within Adecco’s digital platforms.
Technical Integration: Oversaw seamless backend development and API integrations with Adecco’s existing systems.
User Testing and Feedback: Conducted extensive testing with clients and candidates to refine the program and ensure optimal usability.