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Welcome to my portfolio, where I’ve showcased over 50+ product and design related case studies and innovations spanning digital product design, development, and emerging technologies like conversational AI, NLP, and more. Each project reflects my direct leadership and hands-on contributions across research, strategy, and design execution. I managed and guided highly skilled teams throughout the entire UCD process, ensuring user-centered solutions that drive impact. From concept to implementation, I mentored designers, shaped strategy, and championed innovation. If any project resonates with you, I’d be happy to discuss it further. For more case studies and examples, please visit my work in the menu.
Selected Feature Projects
I led the design of Contiki’s web and mobile products, enhancing user experience through a responsive design and implementing Sitecore’s personalization to align with diverse traveler profiles and personas. This digital transformation increased engagement and conversion rates, delivering a seamless, mobile-optimized product experience for Contiki’s young, adventure-driven audience.
I managed the global digital transformation of Infiniti's online products, overseeing the design and implementation of their CMS/CRM system across 180 countries in 37 languages. This large-scale initiative enhanced user experience, ensured brand consistency, and elevated Infiniti's global online presence, driving engagement and accessibility for customers worldwide.
For Fennech, a fintech innovator, I led the UX/UI design of their finance automation platform. Through research, wireframing, prototyping, and usability testing, I optimized workflows, data visualization, and transaction flows to enhance efficiency and user adoption. The result was a scalable, intuitive platform that streamlined financial operations while ensuring trust and usability.
Bucky AI is a cutting-edge hospitality AI experience that I fully designed and developed to enhance guest engagement and drive additional revenue. It provides intelligent recommendations, automates requests, and personalizes interactions while fostering community engagement. I lead the end-to-end UX/UI design, development, and AI integration, ensuring seamless guest interactions and new monetization opportunities.
For British Library redesign, my team followed a rigorous research and discovery process, ensuring accessibility and usability across 28,000+ pages and 15+ sub-sites. Stakeholder interviews, data analysis, and user testing as part of the government mandated GDS process (Government Digital Service) process shaped the design. WCAG 2.0 AA compliance was prioritized, integrating diverse systems into a seamless, user-friendly, and highly accessible digital experience.
My team and I led the UX and UI design for Demon Tweeks' e-commerce platform, infusing a creative flair symbolic of the thrill of racing while enhancing usability. We improved navigation, streamlined checkout flows, and optimized mobile responsiveness, ensuring a seamless, high-performance shopping experience. By restructuring product categories and refining user interactions, we boosted engagement, reduced cart abandonment, and increased mobile transactions, aligning the platform with modern e-commerce best practices while capturing the adrenaline-fueled spirit of motorsports.
Adecco, a global leader in workforce solutions, connects talent with opportunities across industries. The Adecco Loyalty Program was designed with a user-centric approach, leveraging research and behavioral insights to enhance engagement. The platform featured an intuitive interface, personalized rewards, and seamless navigation, ensuring accessibility and automation for long-term user participation.
The BES digital redesign was driven by a user-centered design (UCD) approach, focusing on usability, accessibility, and intuitive navigation. I led the entire design process, from research and wireframing to prototyping and testing. By optimizing UX/UI and ensuring seamless digital interactions, we created a more engaging and efficient customer experience.
The Poundland digital transformation focused on user-centered design (UCD), research-driven insights, and seamless e-commerce integration. I led the end-to-end design process, overseeing UX/UI, wireframing, prototyping, and usability testing. My team optimized navigation, accessibility, and mobile-first design, ensuring a frictionless shopping experience that enhanced customer engagement and digital growth.
